Online kleptomaniacs are causing havoc and heartache using the Internet to commit fraud. We as a society need to tell cybersecurity stories more persuasively to a much wider audience.

This article tells the story about Avery Hartmans, a victim of a $10,000 fraud scheme 3 weeks before her wedding.

This story is personal, relatable, and includes interactive elements that make it more impactful. We used an eye-catching logo to make an authentic connection to the Psycho Bunny employees that helped her, when the local Apple store couldn’t.

After gaining control of her phone, hackers ripped off Avery Hartmans for $10,000.

Even worse, her credit card company didn’t believe the charges were fraudulent. Three weeks shy of her wedding, she was saddled with $9,778.24 in debt.

This interactive retelling of her ordeal is an awesome way to introduce people to the reality of organized crime attacking ordinary consumers through SIM swapping and physical theft of credit cards.

You don’t have to be “somebody special” to wind up on the receiving end of digital fraud.

And half of all victims of identity theft wind up being victimized again.

This is a great read, and the interactive pieces make the story even more engaging.

Insider: https://www.businessinsider.com/credit-card-phone-theft-sim-swap-identity-theft-investigation-2023-4

Don’t let the 2023 date on this article fool you. It’s more relevant now than it was even then. Last year, 62 million Americans had fraudulent charges on their credit or debit cards, and 92% of unauthorized transactions involve credit cards that weren’t lost or physically stolen. Last year’s total: $6.2 billion.